Launching into new markets can be intimidating, we help you navigate these testy waters by standing with you throughout the way. Our strategy and planning team is a mastermind at solutions that pave the way for desired business results. Our strategies are backed by solid research and stem from a deep understanding of the behaviors, aspirations, and dreams of the multicultural communities, Thus, ensuring that your brand connects and sticks, and delivers the desired results.
Right moves to lead
Some of the strategies we can look in for you are below, but these are not all. Have something else in mind? Drop us a line and we can get on it right away
Product-Price-Promotion-Placement
The multicultural marketplace is unlike any mainstream marketplace and hence it is crucial to get the 4P’s of marketing right. We help you decode these by taking into account the numerous external and internal factors that come into play in the ethnic business environment. The result? A brand that answers the needs of your target consumer.
Go-to Market Strategy
A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. It typically analyses the product-market fit, audience and buyers, competitive landscape and distribution and helps you narrow your scope of work and hyper focus on one goal. Our in-dept understanding of the ethnic market allows us to draft a go-to-market strategy that is perfect for your brand and your target audience.
Media Strategy
When trying to capture the attention of a niche audience in the multicultural marketplace, it is important to know the exact demographic you want to attract and what will grab them in the most effective way. We bring in this expertise and draft a media strategy that helps your business reach its target audience and also achieve your business goals.
International Entry Strategy
If you are an international company looking to enter the Canadian marketplace, you’ll need a guide to navigate your way through. We have the capabilities to assist you in understanding the market and developing the right market entry strategies. From partnering up with the right firms to distribution channels; we help you with it all.
Overall Brand Strategy
The multicultural marketplace is a maze and before entering it, it’s crucial to set the long-term strategy and plan for your company. The strategy should include your company’s goals and objectives, the type of products/services that you plan to sell, the specific customers who you want to sell to and the ethnic markets that you wish to serve to make profits. This is where we come in to provide any insights that you might need to ensure that your strategy is airtight and applicable in the long run.
Brand Workshops
In the ever-evolving world; just translating your creatives and brand messaging doesn’t cut it anymore. Consumers are looking for a brand they can relate and connect with; we help you with that. We conduct brand workshops to help you relook at your brand from a multicultural marketplace lens and craft a product that will cut through the clutter and grab your target audience’s attention.
