Public Relations

We also pitch for interview and editorial opportunities, giving you enormous earned media value. This coupled with the paid advertising we undertake for you, creates a strong 360-degree media campaign. Our services include but no limited to the following:

Media Monitoring

Media monitoring is listening to who is saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. In today’s world, media monitoring must include more than just print, extending to online, broadcast, and social media. We deliver these news pieces straight to your inbox every morning, to ensure that you stay on top of everything.

Drafting press releases and distributing them

A media release is a written statement that provides information in a ready-to-publish form that you send to a journalist or editor to make an announcement or inform them of something you would like reported. The media release is one of the most fundamental PR tools, but it is also easy to get wrong. A well composed media release that explains the ‘story’, answers practical questions, and provides the right type of information, will often make the difference between whether an item is published or not. Often, and in a matter of moments, editors will judge the newsworthiness and timeliness of your media release for their publication or program, which makes it essential to get the media release right. Our experienced PR professionals know just the right formula to get your release noticed and published. We draft your story as per these insights and guarantee coverage for your brand. For online press releases, we also optimize the release with the right keywords, backed by contextual research, so that they perform better on search engines and continue to bring traffic to your website, long after being published.

Maintaining Media Relations

One of the keys to good public relations is to always be available and responsive to the media if they contact you. If a journalist phones or emails, it is crucial that you try to respond to them as soon as possible, even if it is to acknowledge that you have received their request. Answering a media call a week later is a sure-fire way to miss a good publicity opportunity and tick the media off. We undertake it’s not possible to be available always and hence we undertake this responsibility for you and become your representative who is always available to answer any media queries and touch-base with them on regular basis enhancing your relationship with the media.

Arranging press conferences and press launches

Press conferences are used when there is a major announcement to make that will appeal to a wide cross-section of the media including both print and broadcast. They usually involve a lot of planning and time and are best undertaken by a professional public relation specialist. This is where we come in and undertake all responsibilities of arranging one; from the set-up and key messages to sending invites and following-up with the media. We also ensure that your key messages and quotes are picked up post the event. But press releases are not the only way. Brands could alternatively look at hosting some targeted niche media to a function, such as a lunch or cocktail party, where the brand spokesperson can meet and talk to journalists in a more relaxed context. No matter what you prefer, we can arrange it for you.

Pitching brand stories to media houses

One of the critical elements of Public Relations is understanding and tracking the ethnic media environment very closely and we do just that. We keep our eyes and ears out for media opportunities and industry stories where your brand can be seamlessly integrated. We draft custom stories and pitches for your brand basis the angles we know the publication and journalists will be interested in, guaranteeing coverage and mileage for the brand in the cluttered environment. We also arrange for spokesperson interviews to ensure your brand always stays top of mind.