Automate processes, ensure efficiencies

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
– Bernice Fitz-Gibbon

Long gone are the days when everything was done manually, in today’s dynamic world and ever-evolving business environment, brands have the option to build efficiencies in the marketing processes by automating several intuitive and repetitive functions. In fact, over the years, it’s become a must-have.

One of the common myths that follows Marketing Automation is that it is very expensive because of the tools you need. However, with the right agency partner, you can make it work for and in your budget and ensure that it repays its value many times over.

At GoBrands, we have that capability! Our teams of experts have worked with a number of leading marketing automation applications and email marketing solutions, ranging from high-end enterprise solutions to mid-range and SME products, ensuring that we select just the right one for you. Our services include:

Strategy & solution sourcing

Business requirement analysis

  • Universal lead definition & customer journey mapping
  • Functional Requirements — phases & roadmaps
  • Key metrics
  • Vendor comparison
  • TCO
  • Data Schemas
  • On-boarding & implementation

Process documentation

  • Automation environment setup
  • Data migration
  • Customized deployment
  • Change management
  • Social media integration
  • Marketing database development
  • Segmentations
  • Lead management process development
  • Notifications & sales alerts
  • CRM integrations

Integrations with major CRM solutions

  • Sales funnel definition and visibility
  • Audits & optimizations
  • Marketing automation audits (of existing processes)
  • Automation of workflows and processes / programs
  • Responsive design
  • CTA optimization
  • Landing page optimization
  • Data schema review & optimization
  • Lead nurturing
  • Automation training

Strategic workshops

  • Functional trainings
  • Handover training
  • Continued learning programs
Marketing Automation