As a full function ethnic marketing agency, we offer a portfolio of services that covers your entire spread of media and marketing needs in this space. Be it market research, media planning and buying, television advertisements, in-film promotions, or even digital marketing, we do it all.
About us
So, what is ethinc marketing...
The general definition of ethnic or multicultural marketing can be summarized in two lines. “Multicultural marketing is devising and executing a marketing campaign that targets people of different ethnicities and cultures within a brand’s overarching audience.”
As countries grow more and more diverse with multiple ethnicities, it is now crucial for brands to add multicultural marketing in their fold and reflect the attitudes, values, and preferences of diverse ethnic groups in their brand messaging.
About GoBrands
We are a fast-growing, full-service multicultural agency that crafts research based, creative and result-focused campaigns to help brands become a household name within the ethnic communities in Canada.
We are a fast-growing, full-service multicultural agency that crafts research based, creative and result-focused campaigns to help brands become a household name within the ethnic communities in Canada. We understand you, we understand your target audience and our work reflects that. Our campaigns empower, understand cultural intricacies and are inclusive and heartfelt.
While we may be a new agency, our team and leaders, bring in a legacy of 50+ years of experience in this segment. Not to mention the numerous success stories and several awards that each of them have to their name.
Research Oriented Approach
Within the multicultural marketing segment, there are a variety of ethnic groups each with their own cultural intricacies. It is important to understand these as they will affect your campaigns and how they are perceived. Having a research-oriented approach enables us to create first-time right campaigns that understand the dreams, aspirations and motivational triggers of your target audience, saving time and resources.
Innovative Creativity
At GoBrands, we love innovating. We love looking at things from a different lens and bringing fresh perspective to the table. We do the same for your campaigns! From understanding the issues and conflicts within your target audience and creating culturally-sensitive campaigns that empower them to ones that pull at heart strings or even ones that simply require to be presented at the right time on right mediums, we are experts at them all.
Experienced Media Planning & Buying
We know where to put your money. With the expanding array of electronic advertising options, you need an independent voice in your corner to help you navigate the often-bewildering media placement choices that are available today. We help identify the specific media options that will most effectively target the demographic you are seeking to reach and make sure that your ad is keyed properly and submitted on time and in the appropriate format.
Cultures We Serve
Today, 40 percent of Canada’s population is foreign born. And by 2036, half of the country’s population will be either foreign born or children of immigrants.
While mainstream media has been doing the work so far, what is missing is customisation and an emotional connect with this ever-growing segment. And the world as we know it is changing. Now more than ever, brands are reaching out to their target audience speaking to them in a language they understand, addressing issues they relate to and creating a deeper bond. At GoBrands, we help you solidify your position in the multicultural marketplace by crafting and executing campaigns for you that resonate and leave an impact. Below are some of the communities we work with:
Hindu
Consists of immigrants from India, Nepal, Bhutan, Sri Lanka, etc
Muslim
Second-largest religion in Canada, made up of immigrants of Pakistani, Bangladeshi, Indian, Iranian and Arab descent
Punjabi
Account to roughly 2% of Canada’s population and are the largest ethnic subgroup of Hinduism
Chinese
Make up for about 5% of Canada’s population and include immigrants from Mainland China, Hong Kong, and Macau
South Asian
Second-largest pan-ethnic group in Canada and include immigrants from India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Nepal and the Maldives
Our Services
We believe that brands that speak well, do well. And we help your brand communicate effortlessly with your identified target audience. We stand with you every step of the way and offer services that help you solidify your position in the ethnic marketing segment. Our umbrella of offerings cover strategy and planning, research and insights, media buying and planning, creative and production, content marketing, film promotions, digital marketing, marketing automation, website and mobile apps development & more.
You can read all about it here.
Our Digital Partners
For top-of-the live digital media services and capabilities, in India and in Canada
And it is not just us! Our partners are committed to the cause as well. Experts in all things digital, Kraftwerks Media Innovations is an upcoming integrated digital marketing agency that knows how to cut through the clutter and create an experience for consumers. Based out of Mumbai, the team comprises of highly trained and experienced experts who come with a wide range of capabilities. They are known to be the master’s in digital strategy, social and paid media management, marketing automation, search engine optimisation and online reputation management.
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