“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker
Unfold your story across touchpoints
No two brands or consumers are alike; specially when it comes to multicultural marketplace. We understand this and so do our experts. We craft your marketing campaigns using a suit of traditional and non-traditional means to capture the imagination and interest of your consumers. All the while ensuring that your brand gets optimum engagement, exceeds objectives, and achieves success. Our media services also include target persona and media habit analysis, strategy, and tactical recommendations, KPI monitoring and optimization, site analytics and goal conversion, market insights and competitive analysis, among others. Here is a look at the media landscape we work in in. Any questions about anything? Reach out to us! We would love to hear from you!
Television
A successful TV advertising campaign will spread the word about your products and services, attract customers and generate sales. They have the advantage of sight, sound, movement, and color to persuade a customer to buy from your brand. However, navigating through multiple channels and programs can be a daunting task but we help you navigate through it. Right from selecting the right channels and programs to the messaging and eventually compiling the results of the campaign.
In-Films
Film advertising offer a multitude of opportunities to brands. From product placements in the scene to integrating the product within the script. We help you select the right approach and medium that will work for your brand to reach ethnic community, especially Indian movies, along with drafting the key messages, negotiating the deal and the evaluation metrics.
Digital
The world is online, and we help you get to them. At GoBrands, we love everything digital. With our data-driven custom content marketing strategies, successful targeting on direct and programmatic digital buys, contextual influencer campaigns, and more, we ensure your message and brand story cuts through, to connect across platforms.
Radio
Advertising on the radio is a great way to reach your target audience. If your target market listens to a particular station, then regular advertising can attract consumers into trying your product. It can be a simple ad placement or a subtle brand endorsement by the Radio Jockey; we have the capability to do it all!
Print comprises of newspaper and magazine advertisement. While newspaper advertising can promote your business to a wide range of customers by placing ads throughout the paper, advertising in a specialist magazine can reach your target market quickly and easily. Basis your goals, we help you select the right mix and curate the required content.
Outdoors
There are many ways to advertise outside and on-the-go. Outdoor billboards can be signs by the road or hoardings at sport stadiums. Transit advertising can be posters on buses, taxis and bicycles. From conceptualizing to picking the right outdoor sites and eventually evaluating the results; we are with you on this journey.
Events and Activations
Whether you are looking to hype a new product or service, get a recognition boost or launch with a flourish, an event of your own or an activation at a third-party event is a great way to get things moving in the right direction and more people talking your brand. Have anything specific in mind or are looking at us for suggestions? Don’t worry, we have got you covered.