They say, ‘Content is King’. And very rightly so! Content Marketing has been steadily gaining popularity amongst marketers because it does not just narrate your story and brand ideology but also helps build the consumers’ trust in your brand.
Create content that creates authority
It’s the perfect way to stimulate interest without explicitly promoting it. Moreover, It is also proven to be a crucial element in the media plan for generating leads. According to Content Marketing Institute, content marketing generates three times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic. And as a small side note, it is an integral part of any SEO strategy.
Content Marketing encompasses a wide range of activities. We select the right approach for you by understanding your brand objectives and your target ethnic audience set, and then draft a plan along with the desired success metrics. Our content marketing services include:
Content strategy
The first step of content marketing is developing a good content strategy that primarily answers the question why. Why you are creating content, who you are helping, and how you will help them in a way no one else can. Once answered, the strategy can help you improve your marketing results and ROI. This is where we step in and help you answer all these questions.
Content planning
While content strategy is all about the high-level vision and which direction you want to take your promotions to. Planning is the part where you decide what you will do and when. This is where you create topics to address your themes, choose specific content types and tactics to address your goals and audience’s preferences, and then put it all into your editorial calendar. We help you develop the calendar.
Audience personas and customer journeys
With content marketing, the last thing a brand should do is rush into it. Audience profiling and identifying the consumer journey is a crucial step. We help you add personality to your target audience, identify their content needs and develop an appropriate consumer journey that just doesn’t create a good user experience but also helps you achieve your goals and metrics.
Content ideations
We act as a bridge between you and your target audience, we understand your goals and we also understand the ethnic marketing segment. We marry these two together and come up with content ideas and topics that are not only interesting for your target audience but also aligned to your ROI.
Content production across a wide range of formats and types
Social media content? Promotional content? Video creation? Blogs and articles? Website content? You name it and we do it. Our in-house experts have the experience across all different forms of content, so no matter what your requirement, we deliver.
Multi-channel content promotion, seeding and distribution
While creating good content is priority, what’s equally important is ensuring that the content reaches your target audience. We undertake several promotional activities across channels to get your content and message across. From using social to get the additional push to using native websites and third-party content platforms; our sole aim is to get your content discovered and read.
Video marketing
Videos aren’t just a standalone piece anymore; we’ve come a long way from when one advertisement was translated into multiple languages and run across channels. Videos now form an an integral part of any content marketing strategy and they aren’t just an entertainment piece anymore. According to HubSpot, ‘Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. We understand this and accordingly craft your strategy and chose mediums where you will get maximum exposure. We also possess the ability to edit and create videos in-house; so they don’t have to be an intimidating asset.
