Digital Marketing

 

Digital marketing in simple words is diverting the attention of internet users to your brand through a multitude of options, channels and opportunities across all electronic devices such as TVs, mobile phones and electronic billboards. When done right, it can do wonders for your brand and deliver the specific ROI that was set.

At GoBrands, our team of highly experienced digital marketing experts in ethnic media landscape and can manage all aspects of media planning, buying, optimizing and execution of paid digital media channel. We are particularly experts at:

Search Engine Optimization

The first step towards building a brand is to drive its discoverability. With more than 63,000 searches happening on Google every second, your customer is right out there, looking for you. But you need to rank high on the list otherwise it is a missed opportunity. A good search engine ranking will dramatically amplify your company’s online brand exposure and increase website traffic, time on site, and conversions. Our Google Certified digital marketing team will help you improve your ranking by optimizing your websites for search engines and developing keyword targeted content pieces that direct traffic and sharing, driving your brand objectives.

Pay-per-click / Search Engine Marketing

Complementing Search Engine Optimisation (SEO) is Pay-per-click (PPC) campaigns. A mix of both can really drive your brand goals and ensure that you rank higher when perspective customers are looking for you or things related to your brand. The section of paid ads that you see at the top of the search engine results page (SERPs) are your PPC ads. We ensure that we target the right keywords and manage your budgets to achieve the optimal results.

Display & Programmatic

While SEO and PPC are all about being present when a consumer is searching for your brand, Display and Programmatic is all about actively seeking out your perspective consumers. Both display network and programmatic advertising use advanced data analytics and software to reach out to your potential customers no matter where they are on the internet and serve them with your ads. We understand these platforms and help you laser focus your targeting and reach out to our customers with relevant creatives that will trigger and motivate them to act.

Social Media Marketing

The world is on social media and it has become an essential part of our life. With multiple apps and options, Social Media Marketing can seem intimidating but it’s a massive ocean of your customers, influencers and prospects, all presenting an opportunity too vast to ignore. Whether you are just starting out in the social media space or are looking to include multicultural content and audience on your existing social channels, we can help you with both. Use our Social Media Management services to:

• Increase brand awareness
• Grow social community size
• Accurately target audiences
• Strengthen engagement strategies for increased brand loyalty
• Use influencers to boost your brand image and reach
• Increase customer satisfaction and positive brand perception
• Convert social followers into qualified leads and new business

Influencer Marketing

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. We help you select the right influencer that matches your brand’s characteristics as well as a one that appeals to your target audience.