“Design is intelligence made visible.”
– Alina Wheeler, author
“Design is intelligence made visible.”
– Alina Wheeler, author
A website is your gateway in the digital world. If you have a business and don’t have a website, you are probably losing out on opportunities for your business. It is the same case if you have a website that’s generic and not specifically targeted at the ethnic target audience. And as we move to a smart-phone dominated universe, the need for a mobile app is today almost as critical as having a website, if not more. Here’s why it’s key to have an online presence:
Websites and mobile apps offer detailed information to educate the customers about brands and offers and facilitate purchase and information sharing. They give brands a visual medium to communicate their message and convince consumers to make the purchase decision.
When it comes to convincing consumers to buy, first impressions are important. And your website and mobile app is the first place consumers land after seeing your ads. Having a professionally designed, thorough and easy-to-use website or app can help you to more easily convey to potential customers that you are a reputable organization, one they want to do business with.
Unlike your business, which most likely does not operate or communicate with customers after-hours, your website stays open 24 hours per day, 7 days per week. This means that even when your staff is not available to interact with people looking to do business with you, your website is accessible and able to provide helpful information, serve as a point of contact or even allow customers to make purchases or submit orders.
It’s essential that you be present when people look for you. And to do that, it’s essential that you have a search-optimized company website that ranks well on search engines. This will ensure consumers are able to find you easily, and connect with your business.
Websites and mobile apps are also good ways for your consumers to interact with your brand and leave feedback. A good feedback allows you to gain customer testimonial which builds trust for other visitors and a bad one helps you improve your service and address grievances. Websites are also a great tool to gather database of your customers.
At GoBrands, we have transformed website development into an Art form. We work with you to develop a user experience which delivers value to your multicultural audience. Value ensures repeat visits and referrals via social media and other channels, helping you achieve your digital marketing goals.
Our deliverables include:
• Site and app concept
• Information architecture
• Wire frames
• Multi-lingual content
• Front end designs and development of robust websites and apps using state-of-art technologies and latest trends.